Quantitative

Deep Insights through Predictive Analytics

Numbers only give you so much. A firm must have an intuitive feel for the data and the industries in which they work. This is essential for understanding not only the what but also the why in customer insights. Our 25+ years of deep B2B technology industry experience—along with extensive consumer research in a variety of industries—is the foundation of our success.

This knowhow and experience allows us to successfully implement research that provides deep insights. Our use of implicit measures and mathematical models along with cleverly designed scaling measures contribute to our successful implementation of world-wide quantitative research.

Numbers only give you so much. A firm must have an intuitive feel for the data and the industries in which they work.

Albert Fitzgerald

Some of the studies we specialize in include:

  • New product development
  • Segmentation
  • Win-loss analysis
  • Pricing and positioning studies
  • Psychographic/attitudinal profiling
  • User Needs assessment
  • Customer satisfaction and loyalty
  • Choice modeling
  • Purchase process research
  • Attitudinal and behavioral research
  • Purchase process research
  • Market trials/tracking studies

For a more in-depth discussion of our Advanced Methodologies, click here