Curiosity at Work

March 14, 2018
3 Secrets to Better Interviews

3 Secrets to Better Interviews

Let me begin by asking you to think back to a time when you were young and your Mom and Dad caught you doing something you […]
March 1, 2018
Get Up Close and Personal with Qualitative Research

Get Up Close and Personal with Customers – Without Them Knowing It

Interested in engaging your respondents and backroom clients? Want to create visual output that helps tell a better story than you could ever achieve by words […]
February 27, 2018
Market Research to Identify Truly Profitable Customers

3 Steps to Identify Truly Profitable Customers

If you can predict the lifetime value of current and prospective customers, you can make educated decisions on what efforts should be made to retain or […]
February 20, 2018

Groundbreaking Study Shows the Value of “Gut Reactions”

A University researcher did an experiment to answer an important question. Is it true that when people spend more time thinking about and making a purchase […]
February 10, 2018
3 Steps to Strengthen and Build Brand Equity

3 Steps to Strengthen and Build Brand Equity

How Can We Measure and Build Brand Equity? Market research managers are often asked to answer this question. It is critical to understand how our customers […]
January 17, 2017
Quantitative Research Quick Cheap Insurance

How 5-Minutes Can Save Your Study

The optimal approach to market research is to conduct qualitative research first. Then once we understand the underlying issues, we implement quantitative research. This is because […]