Get up close and personal with customers – without them knowing it
Our emotions and feelings unconsciously direct us in our decision-making. This is especially true among B2B buyers, where they have relationships built up over time that have a huge effect on behavior. For many B2B products, brand relationships are a critical element in why products sell. But how do we better understand the emotional foundation underlying these relationships which reside hidden in unconscious thought? To drive advertising copy and to develop appealing new product concepts, understanding unconscious emotions is critical. Cathy Fitzgerald
And watch the video to see how I now use the technique for qualitative research, “Thought Bubbling”. Click on video to learn all about it.
Hover over video to turn on sound.
Click here to read my article, Get up close and personal with customers – without them knowing it in the February 2017 issue of Quirk’s.