visions
February 10, 2018
How Can We Measure and Build Brand Equity? Market research managers are often asked to answer this question. It is critical to understand how our customers […]
January 17, 2017
The optimal approach to market research is to conduct qualitative research first. Then once we understand the underlying issues, we implement quantitative research. This is because […]
January 17, 2017
By measuring the lifetime value of a customer, companies can make decisions about which what efforts should be made to recruit and/or retain these customers. The […]
January 17, 2017
Factors such as perceptions of deadlines, cultural taboos and cultural biases have a major impact on international data collection efforts. Editor’s note: Albert Fitzgerald is president […]