Curiosity at Work

January 17, 2017

Developing a customer value model to maximize profitability

By measuring the lifetime value of a customer, companies can make decisions about which what efforts should be made to recruit and/or retain these customers. The […]
January 17, 2017

Do Your Homework Before You do Your Research

Factors such as perceptions of deadlines, cultural taboos and cultural biases have a major impact on international data collection efforts. Editor’s note: Albert Fitzgerald is president […]